The mission

At Prime King, we believe that clothing is more than just what you wear. It’s a powerful tool to exude confidence and feel completely yourself. Our mission is to create clothing that is not only high quality, but also helps you feel strong and confident, no matter where you are.

With our iconic buttons, we want to create a culture where people not only stand out, but also appreciate each other. We encourage everyone to give and receive compliments, especially when you see a Prime King button. In this way, we want to build a community where people feel seen, heard, and valued, and where everyone is proud to be part of something bigger.

How did it start

Prime King was originally founded in 2019 as a fictional project for school, but quickly grew into something much bigger. Lucas Postma and Matthijs Kompier were the founders and combined their last names to create the name Prime King. The idea was simple: high-quality clothing that boosts your confidence.

In 2024, Lucas decided to follow a different path in his life by moving to America for his studies. This meant that I, Matthijs Kompier, took over full responsibility for Prime King. Now I am determined to grow the brand further, with the same passion for stylish, confident clothing that we established in 2019.

Origin of clothing

At Prime King, quality is our top priority. That is why we have chosen clothing from the Stanley/Stella brand, which is known for its use of sustainable materials and high finishing standards. The sweaters we offer are made from 85% organic combed cotton and 15% recycled polyester, which ensures a perfect combination of comfort and sustainability.
Our clothing is provided by Eigenlabel, a partner we carefully selected. We personally went to their office to collaborate on the perfect fits and to submit our designs. In consultation, we also developed the unique branding: the iconic red button that is now a recognizable symbol of Prime King. These edits were done by hand at Eigenlabel, after which the clothing was sent to us, and our adventure officially began.